Recognised as the leading knowledge broker on the Irish reimbursement pathway for many years, our experience is that ‘on the ground’ local knowledge and insights are critical to the development of a successful HTA which optimises a positive reimbursement decision.

The AXIS team has extensive experience of all aspects of Market Access and offer a seamless and integrated service, harnessing a broad range of capabilities within one company. Our team includes highly experienced health economists, researchers, statisticians and medical writers providing a complete range of market access services for our clients.

We believe in adopting a problem solving approach for all our projects and while our focus is on the big picture, we pay the highest levels of attention to the small details to increase reimbursement success rates for our clients.

The AXIS Team

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Brenda Dooley
Founder and CEO

Brenda Dooley is an expert market access strategist with 20+ years international biopharma industry experience. She established AXIS Consulting in 2012 and with over 80 bespoke reimbursement submissions now completed for the Irish authorities, AXIS Consulting has become the leading global provider of services to pharmaceutical companies seeking access for new medicines in Ireland.

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Marian Hernon HTA Manager

Marian Hernon
Associate Director

Marian Hernon is the Associate Director at AXIS Consulting. Marian leads the technical team at AXIS, ensuring high-quality, efficient and timely project delivery for each and every client. Marian has worked in the area of population health and health services research for over 8 years, conducting systematic reviews, developing micro-costing studies and completing cost-effectiveness analysis across the academic and pharmaceutical sectors.

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Cillian Copeland Senior HTA Analyst

Cillian Copeland
Senior Manager, Health Economics & Access

Cillian Copeland is the Senior Manager in Health Economics & Access at AXIS. Cillian first joined AXIS as an analyst in 2019 and, since then, has developed extensive expertise in leading clients through the pricing and reimbursement process in Ireland and Scotland. In his current role, Cillian leads multidisciplinary project teams in the development of reimbursement submissions while also contributing to the economic modelling elements of each project.

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Professor Nils Gutacker
Professor and Senior Health Economist

Dr Nils Gutacker is a Senior Research Fellow at the Centre for Health Economics, University of York, and a freelance health economist with AXIS Consulting. He has over 10 years of experience working as an applied health economists and has published more than 40 peer-reviewed journal articles and book chapters on a range of topics in this field.

Nils Gutacker

Andrew Davies
Senior Health Economist

Andrew (Andy) has an MSc in Health Economics from the University of York and twenty years’ experience in health economics, the majority of which has been spent in senior modelling roles at prominent health economics consultancies including Oxford Outcomes, now ICON, where he was until recently Principal Health Economist.  In addition to his consulting work Andy is a senior health economist in the Health Economics Health Technology Assessment (HEHTA) team at the University of Glasgow.

Steve Beard
 Business Insights Advisor

Steve joined AXIS in 2023 as a Business Insights Advisor with a key focus on guiding and supporting the team’s organic growth and development. Steve brings over 25 years of experience in managing the development and growth of HEOR and Market Access consulting services and delivery. The common thread running throughout his career has been providing strong leadership and driving professional development for technical and commercial consulting teams, with a key focus on establishing and maintaining close and effective collaborative partnerships with industry clients.

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Mohamed Zein
Junior Manager, Health Economics & Access

Mohamed joined AXIS in 2023 as our Health Economics & Access Junior Manager. Mohamed combines his unique skills and knowledge of Pharmacy, and his technical abilities in Health Economics and Decision Modelling with his experience in Market Access to support clients with modelling requirements such as cost-effectiveness models and budget-impact analyses, undertaking strategic HTA decisions, developing submissions, and supporting in market access, assessing barriers to uptake, and implementing strategies to achieve successful reimbursements.


David McLoughlin
Associate, Health Economics & Access

David joined AXIS in 2021 where he now provides tailored technical support to clients on a range of projects including rapid reviews, health technology assessments, micro-costing studies and other market access specific research projects. He is driven by the goal of providing patients with access to new and innovative treatment options, which in turn can have a significant impact on the health outcomes experienced by patients across a variety of healthcare settings.

David McLoughlin

Emer Gribbon
Junior Data Analyst

Emer Gribbon is a Junior Data Analyst at AXIS. As part of the AXIS technical team, Emer provides data analysis support on economic models for health technology assessments and rapid reviews, as well as analytical expertise on supportive evidence studies.

She is motivated by the opportunity to improve patients’ lives through the innovative treatments they receive.

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Laura Rouncivell
Senior Medical Writer

Laura Roucivell is one of our in-house medical writers. Laura combines her unique knowledge of epidemiology and health systems with her extensive experience in scientific writing to generate high-quality output for our clients.

Laura contributes to a wide range of projects across the reimbursement pathway including systematic literature reviews, development of rapid review dossiers, contribution to the clinical sections within Health Technology Assessments, generation and collation of clinician insights and development of research study reports.

Laura Rouncivell

Katherine McAllister
Medical Writer

Katherine joined AXIS in 2023 as an experienced medical writer. PhD level trained, Katherine utilises her previous academic and scientific skillset in cancer research to translate complex clinical data into a clear and robust value story for our clients. Widely published, she has an in-depth understanding of adapting her medical writing skills across all sectors including academia, reimbursement agencies and industry.

Katherine is fundamentally driven by a passion for developing strategies which integrate innovative personalised therapies into health systems with the ultimate goal of improving patients’ lives.

Katherine McAllister

Karen Dawe
Medical Writer

Karen is a Health Technology Consultant and strategist with an interdisciplinary background spanning academia and industry.

As a Technical Communications Specialist with extensive experience across multiple therapy areas in academia, industry, and the NHS she is skilled at translating large amounts of complex technical information into actionable product insights and a compelling commercial story.

Danya Morton-Holmes
Market Access & HTA Consultant

Danya Morton-Holmes is a Strategic Market Access and HTA Consultant at AXIS Consulting. A market access specialist with more than 30 years’ experience in the international pharmaceutical, biotechnology, medical devices and healthcare industries, Danya provides support in project oversight and quality assurance for many of the key deliverables developed for our clients.

Danya Morton-Holmes

Joy McAleer
Process Improvement Manager

Joy McAleer is the Process Improvement Manager at AXIS Consulting. Joy brings in excess of 30 years’ experience in management consulting, with a specific focus on the dynamic of organisational improvement through adoption of strong programme and project management.

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Robert Rosenberg
Strategic Affairs Director

Robert (Bob) Rosenberg is Strategic Affairs Director at AXIS Consulting. He brings three decades of experience and leadership in academic, corporate, and government collaborations. Bob has worked to advance entrepreneurship and the knowledge economy in Chicago, Illinois – as an educator, entrepreneur, investor, mentor, and researcher.

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Caroline McNeill
Office Manager

Caroline McNeill is the Office Manager at AXIS Healthcare Consulting Ltd. and brings over 15 years of administrative experience in Office Management and Accounts, Human Resources and Mentoring. Caroline is primarily involved in the effective day to day running of the business, assisting in the development and implementation of company policies and procedures; managing and overseeing the administration of policies, programs and practices within the company; she maintains accounts payable, receivables and monthly billing. Delivering outstanding customer service has always been an essential part of a day’s work for Caroline and she wants to ensure each one of AXIS’s clients has a positive experience.


Claire Nolan - AXIS Healthcare Consultancy

Claire Nolan
Finance Manager

Claire Nolan is the Finance Manager at AXIS Healthcare Consulting Ltd.  Claire has worked in Finance for the past 25 years.  Prior to joining AXIS, Claire worked in a variety of different sectors along with running her own business. The knowledge and experience she brings to AXIS help ensure efficient and effective management of the Financial Department.

Claire Nolan

How we work

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